To Foster Innovation, Connect Coworkers Who Share Aspirations

Foster InnovationThere are three types of identities we all have as human beings. Identities of origin we are given at birth: gender, race, or religion among others. Later, we form identities of growth, those in which we seek to satisfy our emotional needs, based on our likes and dislikes. Finally, as we become more independent, we often look to make a contribution to society through our identities of aspiration.

These three sources of identity shape the communities we join and create. Communities of aspiration are especially powerful. When people who share the same ambitious goals come together, they can move mountains. While communities of origin and growth currently attract the most attention from HR leaders, we think communities of aspiration deserve more attention.

Any company that wants to improve collaboration, break down so-called siloes, or live into its diversity goals will be well-served by pursuing a deeper understanding of each. Each requires a different approach.

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